The AFL season is hotting up again. And so is the on field advertising.Â SydneyÂ Swans installed some LED signs around the fenceÂ perimeterÂ ready for the 2011 season. We saw Adelaide Crows & PortÂ Adelaide roll is out in the new AAMI Stadium last year. WeÂ have spoilt with some really innovative stuff in the way of outdoor signage on our sports stadiums in the last few years. In a time when is seems that every spare inch on the field is some form of advertising, these message are really cutting through.
In addition to watching the action on the field, fans can these brilliant moving digital signs of businesses circling the playing surface. Right in eyes (& TV!!!) view. It is really a cross-breedÂ advertisingÂ solutions across two mediums TV & signs.
The positive connection for the businesses with the fans affection’sÂ is a strong one. Companies pay big bucks to be the â€œofficial businessesâ€ of the team. Want to be â€œpart of the teamâ€? Then buy this product from this advertiser! It sounds crazy, but for the diehard fan who “bleeds” their teamâ€™s colours, itâ€™s actually true. Keep an eye out for them!