Following on from my previous post â€œIs it really that important to have a logo?â€ Â Letâ€™s explore if not having a logo can negatively affect your business.
Put simply: yes, it can
If you havenâ€™t already, think of a business youâ€™ve seen that doesnâ€™t have a logo (or one that hasnâ€™t been designed professionally).
Consider what you thought of that business at first glance â€“ was your perception a positive or negative one? Â Did you wonder about their professionalism, attention to detail, size and scope, commitment to quality?
If you felt a seed of doubt, then you can be sure that others felt it too.
The last thing you want is doubt from prospective customers. You need them to want what youâ€™ve got, and want now â€“ no question, no hesitation. Â That moment of doubt could easily be the difference between a sales opportunity or not.
In business, people judge instantly
Itâ€™s true! Â We all make instant judgements about whether we want to do business with others, based on our initial impression â€“ the way things look, and how that makes us feel.
If you donâ€™t believe me, think about the last time someone looked under-dressed for a business meeting you attended, or handed you a business card that was printed on their home computer. Â What impressions did you form before youâ€™d even really spoken to them?
Thatâ€™s not to say you wonâ€™t change your opinion after finding out more about them. Â My point is you made an initial judgement based on what you saw. Â Itâ€™s simply human nature to do so.
For your business, you want your initial impression â€“ that judgement â€“ to be a positive one. Â Itâ€™s this one reason above all else that is so important for you to put forward the best image you can. Â Your image starts with the cornerstone of your identity â€“ your logo.
Over to you
Now that weâ€™ve looked at how not having a logo can negatively affect your business, let meknow some companies whose logos you admire…
- What was your first impression of the business based on the logo?