Lighting for Profit

by admin on July 29, 2011

If you can’t see your product, you can’t sell it.

Lighting is one of the most crucial elements of any store design, and will enhance your product and promotion strategies.

In the colder months, the shopper wants to immerse herself in an environment that is an escape from the elements. She wants the cheerful, warm feeling that comes when she is bathed in the light of some mood-enhancing retail therapy.

Store lighting comes into its own at this time of year more than any other. Well implemented store lighting enhances the shopping experience and drives sales.

Lighting design needn’t be expensive, but it’s definitely worth the investment.

When our lighting is good, it throws the accent towards the areas and products we want the customer to move towards. Lighting can be used to highlight your products and add drama to your presentations and displays. Lighting makes the right elements stand, out creating signposts within the store environment, which in turn makes the customer move around the way we want them to.

Great lighting will add depth perception to your store, and create a better shopping experience.

As an experienced VM person I cannot stress enough the importance of well-executed lighting.

Think of it as an investment that will increase the profits of your store.



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