Itâ€™s true. Â Every dollar seems to count more than it used to. That being said, do small business owners really need to be spending precious dollars on things like branding? Absolutely. Â Actually, more than ever. The battle for buyers is intensifying and every business owner needs to be highly strategic in the areas of their business that they invest in. Â Branding is one of those areas that just cannot be overlooked. Why? What does it achieve? A good store design and brandinggame plan will do the following:
- Motivate the buyer to buy.
- Distinguish you from others.
- Connect you with your target market.
- Make an impression.
- Be consistent.
So, if your store design isnâ€™t kicking these goals for you, you may want to consider doing something about it before the next financial year kicks into gear. Â Consider your current branding and store design and ask yourself which areas of your business could do with a facelift. Â It could be anything from your website to your signage to your doormat.