Google Places Is Not as You Know it Anymore

by admin on July 16, 2012

What Every Local Business Needs to Know About Google+ Business

30 May 2012 was a dramatic day for small to medium businesses in Australia.  In a move that was now an obvious next step following the introduction of Google+ Business Pages, the old Google Places was replaced with Google+ Local Business Pages.  This changeover affected some 80 million small and local businesses from across the globe.  Staggeringly, many local businesses are either unaware of this change or in over their heads.

So, what’s the big difference?

Small businesses who formerly maintained a Google Places account have had their information automatically changed over to Google+.  There was no “opt out” choice, it happened to everyone, whether they know it or not.

Google+ Business Pages are fully-functioning social media landing sites in line with the likes of Facebook.  However there are a few key differences that all businesses need to know about:

  • The maintenance, or lack thereof, of Google+ Business Pages will directly affect a company’s Google search results, even at the local level.
  • All Google+ Business pages allow for commentary from patrons.  Also Google replaced the ‘5-star’ system with the 30-point Zagat rating system and your business’s current review.
  • All types of businesses from restaurants to retail storefronts will be impacted by this move.
  • Failure to engage with Google+ Business will have a direct impact on customer engagement and sales in a key marketing arena, social media, and may lead to negative advertising.

We know the importance of ‘being seen’ locally.  Accurate online local results are just as important.  That’s why SIGNARAMA Australia, has created a free 5-Step Guide to the new Google+ Business Pages.

This 15-page guide will explain the changeover to Google+ Business in more detail and take business owners through the enhancement and maintenance of their new Google+ Business profile.

 

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