What Every Local Business Needs to Know About Google+ Business
30 May 2012 was a dramatic day for small to medium businesses in Australia. Â In a move thatÂ was now an obvious next step following the introduction of Google+ Business Pages, the oldÂ Google Places was replaced with Google+ Local Business Pages. Â This changeover affectedÂ some 80 million small and local businesses from across the globe. Â Staggeringly, many localÂ businesses are either unaware of this change or in over their heads.
So, whatâ€™s the big difference?
Small businesses who formerly maintained a Google Places account have had their informationÂ automatically changed over to Google+. Â There was no â€œopt outâ€ choice, it happened to everyone,Â whether they know it or not.
Google+ Business Pages are fully-functioning social media landing sites in line with the likes ofÂ Facebook. Â However there are a few key differences that all businesses need to know about:
- The maintenance, or lack thereof, of Google+ Business Pages will directly affect aÂ companyâ€™s Google search results, even at the local level.
- All Google+ Business pages allow for commentary from patrons. Â Also Google replacedÂ the â€˜5-starâ€™ system with the 30-point Zagat rating systemÂ and your businessâ€™s currentÂ review.
- All types of businesses from restaurants to retail storefronts will be impacted by thisÂ move.
- Failure to engage with Google+ Business will have a direct impact on customerÂ engagement and sales in a key marketing arena, social media, and may lead to negativeÂ advertising.
We know the importance of â€˜being seenâ€™ locally. Â Accurate online local results are just asÂ important. Â Thatâ€™s why SIGNARAMA Australia, has created a free 5-Step GuideÂ to the newÂ Google+ Business Pages.
This 15-page guide will explain the changeover to Google+ Business in more detail and takeÂ business owners through the enhancement and maintenance of their new Google+ BusinessÂ profile.