The Difference between Good Branding and OUTSTANDING BRANDING!

by admin on August 23, 2012

Oils ain’t oils and branding ain’t branding. No two brands are the same, and why would they be? The very purpose of branding is to differentiate one business from another. Or at least, that’s what branding USED to be. Branding is no longer just about differentiating one business from another; it’s now about businesses STANDING OUT from the rest.

What’s the difference between good branding (how it was) and OUTSTANDING BRANDING (how it now has to be)? Let’s take a look at 3 principles from each…

3 Principles of GOOD Branding:

1.  Clear

What you do should be clear and easy for everybody to understand.

2.  Simple

Keep your designs simple and written material in plain English.

3.  Consistent

Once your brand has been established, stick with it and use it everywhere you possibly can.

3 Principles of OUTSTANDING BRANDING:

1.  Memorable

Do whatever you can to stick in people’s minds. Be humorous and unexpected wherever possible.

2.  Connection

The Facebook revolution is just one example of people’s primitive need to feel connected. Be personal and relatable. Use social media to interact and gain feedback from customers.

3.  Eclipse

Just STANDING OUT is no-longer enough. Don’t market yourself as another person who does what you do. How can you appear as the ONLY one who does what you do?

One is not better than the other. In fact the principles of ‘good branding’ are an important base for any brand. If you really want to take your business to new level, then perhaps it’s time to embrace the ‘3 principles of ‘OUTSTANDING BRANDING’.

What do you think? Can you give an example in the comments below of a company you know with outstanding branding? Maybe you can share how you’ve applied any of these principles to your own branding.


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