Oils ainâ€™t oils and branding ainâ€™t branding. No two brands are the same, and why would they be? The very purpose of branding is to differentiate one business from another. Or at least, thatâ€™s what branding USED to be. Branding is no longerÂ just about differentiating one business from another; itâ€™s now about businesses STANDING OUT from the rest.
Whatâ€™s the difference between good branding (how it was) and OUTSTANDING BRANDING (how it now has to be)? Letâ€™s take a look at 3 principles from eachâ€¦
3 Principles of GOOD Branding:
1. Â Clear
What you do should be clear and easy for everybody to understand.
2. Â Simple
Keep your designs simple and written material in plain English.
3. Â Consistent
Once your brand has been established, stick with it and use it everywhere you possibly can.
3 Principles of OUTSTANDING BRANDING:
1. Â Memorable
Do whatever you can to stick in people’s minds. Be humorous and unexpected wherever possible.
2. Â Connection
The Facebook revolution is just one example of people’s primitive need to feel connected. Be personal and relatable. Use social media to interact and gain feedback from customers.
3. Â Eclipse
Just STANDING OUT is no-longer enough. Don’t market yourself as another person who does what you do. How can you appear as the ONLY one who does what you do?
One is not better than the other. In fact the principles of â€˜good brandingâ€™ are an important base for any brand. If you really want to take your business to new level, then perhaps itâ€™s time to embrace the â€˜3 principles of ‘OUTSTANDING BRANDINGâ€™.
What do you think? Can you give an example in the comments below of a company you know with outstanding branding? Maybe you can share how youâ€™ve applied any of these principles to your own branding.