Choosing to enhance your advertising with vehicle signage is about more than just fancy colours and designs. There are several other factors to consider which are unique to your business.
This February, SIGNARAMA is concentrating its efforts on educating businesses on the immense benefits of using vehicle graphicsÂ to promote brand recognition and save advertising dollars. However, simply making the decision to buy a vehicle wrap for the CEOâ€™s car isnâ€™t enough, there are two major considerations that each business must keep in mind when deciding to advertise with vehicle signage.
What Information Will You Provide?
While passengers sitting in traffic will have ample time to study your vehicle signage, it is important to recognise the limitations of information processing while driving in a motor vehicle. The most important, and prominent information should therefore be your logo and contact information (telephone number, website, email, etc.). There is plenty of opportunity to add other elements, and even words, but these all must not detract from those key elements.
What Type of Vehicle Signage that Best Fits Your Needs?
The next step is considering the best way in which to display your key information. SIGNARAMA offers several vehicle signage options that range from removable magnetsÂ to full vehicle wraps. Each option can be custom designed with your companyâ€™s graphics. Which option you choose will rely heavily upon the uses of your vehicle(s) for personal vs. business purposes as well as budget. However, it is important to remember that in terms of cost per impression, vehicle signage is one of the biggest bargains in town!