With Its Rebrand Complete, Signarama Enters the World of Fashion

by admin on February 20, 2014

New-Signarama-Uniform

Our recent global Signarama rebrand has led to some pretty significant changes here at The Signwriters as well as in our physical Signarama locations. While our commitment to serving our customers as knowledgeable, local businesses hasn’t changed at all, we realise that in presenting a ‘new’ Signarama to the world, we also want to re-present and re-introduce ourselves in much the same way. The result is a fabulous new Signarama uniform to be unveiled across the country in the coming months.

signarama-rebrand-uniforms

Emphasising Signarama’s great new red logo, designed by Australia’s own Danny Sczygiol of Hopper’s Crossing, these new shirts display our excitement and pride over the new Signarama brand wherever we are. There’s more to it than excitement, however, in fact, the efforts Signarama has put forth to properly present our new brand at every level from storefront signage to vehicle wraps to these spiffy new uniforms is all about doing a rebrand right.

As signage experts and partners in branding, Signarama understands the importance of presenting an across-the-board shift in appearance right down to our own clothing. Indeed, while the title of this post implies that we have entered into a new business (fashion), in fact we are simply continuing on, as we’ve done for the past 25 years, presenting the best of ourselves and embodying the success we want to help our customers achieve.

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