New Brand Launch Party

by admin on March 7, 2014

We’ve been buzzing on quite a bit around here about rebranding, providing examples of great efforts, and helping you understand how it’s all done. Clearly, this has been related to our own rebrand. Now, with the new ‘look’ of Signarama finally implemented in our stores across Australia our Hoppers Crossing store, home of the designer responsible for the new Signarama logo, decided to celebrate.

signarama-relaunch(1)

The event was a roaring success. Many local businesses who work with Signarama attended this rather informal community event and the Mayor of Wyndham City Council Cr Bob Fairclough came down for the festivities as well. As store owner Gary Mitchell stated in his speech, “so much business is done online, via email and phone these days, it’s so nice to get together and see so many faces.”

The highlight of the event was the live demonstration of one of Signarama’s favourite new additions to their 2014 catalogue: anti-graffiti technology for signage.  I also got to keep an important part of Signarama’s history – one of the A’s from the old Signarama signage.

signarama-relaunch

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