Social media has become a very powerful tool for many retailers in using the internet toÂ connect and engage with their customers on a new dimension and drive more sales to theirÂ brick-and-mortar businesses. A huge 94% of small businesses say that using social media hasÂ helped their business.Â This is understandable seeing as 53% of people that use TwitterÂ suggest companies or products in their tweets with 48% delivering on their intention to buy.
One offline tactic that retailers are using to drive their traffic online is to advertise their socialÂ media pages on theirÂ shopfront windows. Passers-by are encouraged to find them online andÂ join their conversations. According to Facebook, â€œbusinesses that promote their social mediaÂ page offline tend to see a minimum of 20% increase in online connections.â€ Those onlineÂ connections generate trust and transparency â€“ two factors that have a major influence on a
consumerâ€™s decision on where to spend their money.
Take a look at how brick-and-mortar businesses have used social media to improve theirÂ business.
FREEBIE ALERT! SIGNARAMA is running a promotion where every business that updates theirÂ window signage receives a free Facebook, Twitter or QR Code window graphic to helpÂ them connect with their customers online.
T&Câ€™s: *Artwork may vary. **Promotion runs for 28 DAYS ONLY, from 01/11/11 until 29/11/11.Minimum spend on window signage $350. One free Social Media Window Graphic per transaction.Participating Stores Only.