Have you noticed anything different about the Raine & Horne logo lately? The global real estate firm has recently undergone a massive rebranding campaign which was launched last fall in partnership with marketing and branding agency IdeaWorks.
Though Raine & Horne has operated in Australia since 1883, and was classified a Superbrand by Australiaâ€™s Superbrands Council, they decided to undertake this new project in order to help their brand appeal to a â€œbroader demographicâ€. The hope, as CEO Angus Raine explained, is to communicate to its market that Raine & Horne continues to evolve along with their needs. With a storied history that dates back 128 years, the purpose of this rebrand, Mr. Raine assures,was â€œmore evolution, than revolution.â€
Raine & Horne launched their new look, a handcrafted golden ampersand, this past fall. The golden colour was paired with a much softer charcoal on its website and associated marketing products, which is a minor departure from its previous yellow and black look, but also significant. The golden colour is supposed to represent appeal of the golden sun and sands of their Australian homeland and stand as a beacon for real estate purchases Down Under.
In partnership with the Raine & Horne rebrand, SIGNARAMA Chatswood has been tasked with installing a number of newÂ site signs in and around Sydney.