Retail signage may not be a new concept but there are certainly some FANTASTIC and innovative options both being developed and currently trending.
Here are four current retail signage trends you may want to consider closely in the upcoming financial year:
- Digital Signage: This is a big one â€“ retailers can engage the customer with full colour video or changeable graphics on a wide format screen. Four out of five product brands experience significant increases in additional sales through the use of digital signage.
- One Way Vision Window Graphics: These â€˜see-throughâ€™ signs have a perforated adhesive back vinyl allowing one-way viewing capability. This is a great way to advertise on shopfronts whilst maintaining visibility and light. This is also ideal for areas requiring privacy.
- End Flags: Double-sided, point of sale flags that extend from the wall to attract attention.
- Large Format Digital Printing: Digitally printed, breath taking, full colour images draw the eye and attract attention. This can turn your window space into a large format advertising billboard.
Now that you have some food for thought, feel free to tell us what you think.
Image courtesy of Argent Ram.