Google+ Business 101: The Importance of Zagat Reviews

by admin on July 24, 2012

When Google decided to revamp the former Google Places into 80 million Google+ Business Pages, far more changed than appearance alone. In September 2011, Google acquired the Zagat survey, known the world over for its local reviews on restaurants, entertainment venues, travel, and wine. Now, the new Google+ Business Pages model features a Zagat rating for each business alongside its objective notes. So along with your location, hours, and telephone number, your Zagat score is there, right on the Google search page. The key for local businesses in this new Google+ market is harnessing the power of the Zagat rating for their benefit.

In the brave new world of Google+ Business, ratings are king and they are far more complicated than the 5-star system of old. The 3-category, 30-point ratings system of Zagat may seem a bit complex, but understanding how these reviews affect your business is essential if you are to survive (and thrive) in the new Google+ Business environment.

To help companies navigate the change, Google released a short YouTube video in May explaining the Zagat system. It emphasizes the fact that all reviews of a business will be averaged together and their comments merged to help customers quickly decide on the right place to go.

This is a huge boon for us all as patrons. However, as business owners, it emphasizes the absolute necessity for getting ratings from a variety of your loyal customers. The world of social media is all about chatter and the exposure of your brand through a variety of advertising with social media as its star. Google+ Business propels all local businesses into this spotlight whether or not they want it.

To help ease this transition, SIGNARAMA Australia has designed a quick 15-page guide available as a free download. The 5 steps outlined in this guide will get local businesses on the right track to take full advantage of these changes.



Image courtesy of  theseoduke.

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