Most corporations inherently understand the importance of branding, yet fail to get how they canÂ create and maintain their brand to give off a stellar first impression. The truth is, though, your brandÂ already exists, brands are all about how you think about your work, how you interact with customers,Â staff, and suppliers, and the images you create.
From the moment customers arrive at your office or store, you are given the opportunity to establishÂ and nurture your brand through conscious choices. There are several ways to cultivate that image andÂ ensure that your clients get a great first impression:
1. Â Be Recognisable
2. Â Positive, Uniform Communications
Any and all communications a potential client receives from you must be positive and uniform.Â This extends to language as well as physical appearance including vehicle graphics, letterÂ heads, and promotional banners.
3. Â Consciously Manage Corporate Identity
Everything a company does, whether or not it directly concerns its clients, is a reflection onÂ it. Promote your positive aspects such as Green Buildings and donations to worthy causesÂ through community sponsorship. Then, display these accomplishments in your lobby. CausesÂ that resonate with your target market are an especially powerful way to indirectly promote yourÂ brand.
Image Courtesy of Canning Healthcare Centre.