Moving advertising is a great option for reaching customers, especially local people and can be a dramatically lower cost per impression (CPM) over any other advertising medium. So why consider pimping up your vehicles and how can it work for you? Letâ€™s take a look.
Why consider Vehicle Signage?
Vehicle signage, also in the form of vehicle wraps, is a way of taking your companyâ€™s message â€œon the roadâ€ quite literally. By using high quality, full colour materials, you can turn any moving vehicle in your fleet including cars, trucks, vans, and scooters into a promotional apparatus. Us Aussies spend a truckload of time in our vehicles per person, on average. And vehicle signage has proven to standout, be easy to recall and provide a cut through message rather than jumping on other over-populated advertising platforms.Â
How Vehicle Signage Can Work for Your Business?
Running an advertisement on metropolitan radio can and does cost businesses into thousands of dollars for just a one-month campaign. On the flip side, vehicle signage is estimated to reach an audience of 30,000-70,000 daily if they make a couple of trips across town. This also boosts name recognition and builds a prolific presence in your local community. No doubt your vehicles will travel in the local area where you do business too. If itâ€™s something you have considered in the past, might be time to have a chat to find out what options suit your needs.Â