Vehicle Signage: A Great Return All Around

by admin on November 26, 2012

Moving advertising is a great option for reaching customers, especially local people and can be a dramatically lower cost per impression (CPM) over any other advertising medium. So why consider pimping up your vehicles and how can it work for you? Let’s take a look.

Why consider Vehicle Signage?

Vehicle signage, also in the form of vehicle wraps, is a way of taking your company’s message “on the road” quite literally. By using high quality, full colour materials, you can turn any moving vehicle in your fleet including cars, trucks, vans, and scooters into a promotional apparatus. Us Aussies spend a truckload of time in our vehicles per person, on average. And vehicle signage has proven to standout, be easy to recall and provide a cut through message rather than jumping on other over-populated advertising platforms. 

How Vehicle Signage Can Work for Your Business?

Running an advertisement on metropolitan radio can and does cost businesses into thousands of dollars for just a one-month campaign. On the flip side, vehicle signage is estimated to reach an audience of 30,000-70,000 daily if they make a couple of trips across town. This also boosts name recognition and builds a prolific presence in your local community. No doubt your vehicles will travel in the local area where you do business too. If it’s something you have considered in the past, might be time to have a chat to find out what options suit your needs. 

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