Harnessing the Power of Visual Content in 2013

by admin on January 17, 2013

Why visual content will rule the roost in 2013. How you can start your year off right.

Happy New Year, Everyone!

In 2013, recognising and harnessing the power of visual content, including signage, should be at the top of everyone’s “To Do” list. Why is visual content so important, you ask? Consider the following:

We Are in the Midst of a Content Overload

As the internet and mobile media take over more and more of our lives, the average person’s access to content in the form of text has absolutely skyrocketed. Far from the simple daily or evening paper, we are now delivered the news in our pockets 24 hours a day, literally.

But We Have No Time to Read It

Yet, despite the massive amount of content to which we are exposed, we are finding ourselves more and more bogged down with activities and responsibilities. Put simply, people may want to read something, but simply cannot find the time in which to do so.

We Process Visual Information Faster

This is why visual content is such a key element in successful marketing strategy for 2013. Whether you are a small business or a national brand, recognising that humans process visual information faster than the written word is the key to understanding how to harness its power.

Using Visual Content

Signage is only the tip of the iceberg when it comes to visual content. However, it is a very important tip. Start the year off right by taking the time to carefully consider the impact that your signs and their placement have on your target market.

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{ 2 comments… read them below or add one }

Evan Foster March 5, 2013 at 7:48 am

Another great article Chief!


Chief Signwriter March 5, 2013 at 9:38 am

Thanks Evan – we are still waiting for you to make an appearance here!


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