Illuminated signs are easy to see and read, plus they broadcast your location 24/7. Â But what does it do for your companyâ€™s brand awareness and local area marketing efforts?
Many people have the misconception that due to digital marketing strategies, the importance of signage and roadside advertising has decreased. Â Nothing could be farther from the truth.
Your brand, product, or service lit up in bright, illuminated graphics can generate interest and excitement, not to mention reach out to large numbers of your potential customers in an instant.
So here are four reasons you should consider this form of advertising.
Illuminated signage in the form of roadside advertising is an excellent way to keep your market updated and informed about your brand or products.
A prominent sign at your point of sale will draw interest, increasing your companyâ€™s visibility whilst stimulating the visual senses of pedestrians and passers-by.
Thousands of eye-balls will be hitting your illuminated sign every day which is why you must pay careful consideration to its location. Signage can deliver targeted marketing to potential customers when they are close to making their purchasing decision.
The cost of your signage advertisement will depend on its location and size.Â Whilst it is hard to measure return on investment from roadside advertising, a direct comparison with other forms of online advertising and print adverts reveals that itâ€™s very favourable. You don’t pay every time somebody pays attention, like pay per click!
The key to illuminated signage, whether in the form of advertising or on your premises, is keeping the message concise and simple. Signage will have only a few seconds to impart its message as traffic drifts by, so itâ€™s critical it comes across immediately.
Illuminated signs are designed to target your audience conspicuously day and night.
Humans are attracted to light by their nature, so lighting your message will automatically help draw attention to it.
The lighting can also add unique character to your signage, delivering a positive message into the minds of your audience, reinforcing each of the benefits listed above.
The Future’s Bright
No matter how good your product or service is, if your sign does not make people stop and look, it will be hard for you to compete in today’s business environment.
For all things illumination and signage please see our website. We would love to help.