When to Use 3D Logos and Lettering

by admin on April 24, 2014


If you want your company’s logo to literally stand out from the crowd, there is no better option than using 3D signage. In fact, the use of 3D logos and lettering not only projects a more mature and established image for a sign and the company associated with it, but the diverse application of 3D lettering leaves room for creativity within this option. In fact, 3D lettering is routinely used for both interior and exterior signage which makes this a versatile and helpful addition to your branding package. Let’s take a closer look at both the interior and exterior usage of 3D signage.

Exterior 3D Signage

Combined with other features such as backlighting, the use of 3D logos for your main building signage will really make your company and its location stick out in the skyline. Take a look at some of our recent backlit signage projects and notice how the addition of 3D lettering really emphasises each letter and the look of the logo overall compared to the 2D backlit signs.

In addition, adding a 3-dimensional element to standalone exterior signs, such as the entrance to a business park, for example, works as well. Even projected lighting enhances 3D lettering as does the use of contrasting materials that heighten the effect of the sign. Even the most industrial area is ‘elevated’ by the use of quality 3D signage.

Interior 3D Signage

Inside of your business, 3D signs often appear as part of a lobby’s décor. Here, you have the option of representing your company’s logo over the reception desk, for example. Another popular interior use of 3D signage is longer lettering or directory-type signs—listing the names of partners in a law firm, for example, or the doctors in a medical practice. The added dimension of 3D letters makes names, slogans, and information stand out and adds an element of elegance and professionalism that flat signs lack.

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