The need to properly advertise your business and its location is undeniable. However, the cost of ‘doing things right’ can quickly get out of control. That is why it is so important for business owners to balance their signage needs with their overall advertising budget. However, it is still important to:
- take into account the immense, permanent benefit signage provides, while
- realising that using an experienced signage expert with a variety of solutions instead of one cover-all package is the only way to go.
At Signarama, we have spent decades designing signs for every need and budget. Whilst we pride ourselves on offering the most cutting-edge options in the signage industry, we also understand that not all of our customers need this option, nor can they afford it. That is why our sign catalogueÂ is so diverse and why we are happy to advise youÂ on your individual needs.
However, there are three types of cost effective signage that we favour for their versatility, short term costs, and long term benefit:
Any business with heavy foot traffic can benefit from this small, cost-effective sign. A simple A-frame signÂ is lightweight, easy to store, and a great way to capture potential customers at eye level. Also popular among real estate agents, the portability of A-Frames and the multiple materials used to design them make for a simple investment with a high return.
When the messages of your business or the deals you offer constantly rotate, the ability to switch things around yourself is incomparable. This is why changeable signs are popular options for banks, schools, hospitals, and churches. A changeable signÂ can be made with a simple A-Frame design or as a large backlit sign perfect for capturing the attention of vehicular traffic. The versatility of this type of sign alone makes it a bargain.
Magnetic Vehicle Signs
Vehicles are one of the most under-utilised media for signage-as-advertisement. Its sheer mobility along with its placement in situations like bumper-to-bumper traffic allows a car or truck to reach customers at opportune times with no work at all from you. While full vehicle wraps are expensive and permanently mark your car as a corporate entity, a magnetic vehicle signÂ is removable, affordable, and just as effective. Great for delivery services as well as installers and other professionals who make house calls, the great thing about a magnetic sign is that, at the end of the business day its packs up as easily as your briefcase.