A Century For Signarama

by admin on June 5, 2014

100th Store

Signarama Australia has made it to 100!

The 100th franchise will open within weeks in Mosman,NSW. This is the latest example of the growth and success that Signarama is experiencing, both nationally and globally. Signarama’s success is not based just on exceptional products and services, but a strong focus on strategy, branding and content.

Here are 5 ways that have proved to be instrumental in Signarama’s growth and success over the last 25 years.

Sales and Promotion
Simon Reynolds of Forbes magazine says “It may sound crude, but ultimately an obsession with sales is at the heart of all sustained business growth”. This is not to say sell and promote your service or product shamelessly—but rather with clear plan that outlines goals, strategy, customer database software (CRM), training and constant assessment.

A brand distinguishes one business from another. In addition to a logo, brand incorporates a company’s philosophy, mission, culture and packaging. You have the opportunity to connect, shape, influence and lead with your brand…but your brand (which is much, much more than just your logo) has to be well thought out, planned and implemented with purpose across your business—from the inside (processes and culture) out (logo, packaging, uniforms).

You have wealth of knowledge about your product, service and industry, all you need to do is put pen to paper (so to speak) and share it around. From writing blogs, educational videos to e-guides, the key is to write with purpose (is this of value to my readers?) and to write consistently.

Without a marketing strategy often it can come to little or no effect. Strategy looks at target audience, customer needs, unique selling proposition and ways to reach those people effectively. Strategy also looks at your brand and how you promote yourself. It is a working roadmap to achieve your sales goals.

Local Area Marketing
A lot of our store owners are part of the local chamber of commerce or local business groups, this is Here are 6 other ways local area marketing can help grow your business: online, local media, direct mail, signage and by sponsoring a local hero.

Over the last 25 years, we have seen growth and success across our 100 stores by implementing these 5 strategies (among many others, of course). We have developed a number of FREE guides, from event planning to rebranding because we are committed to seeing businesses grow. Why not download yours today? 


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