So You’re Going To a Conference… Is Your Exhibit Signage Ready?

by admin on June 19, 2014


You’ve registered your team, taken inventory of the materials you’ll need for handouts, secured a shipping company to transport your freight, and made travel arrangements for your upcoming conference.  You probably think you’re ready. But are you?  What about your exhibit display? That is the first thing attendees will see as they approach your exhibit space, and is sure to form their first impression of your company.

Perhaps your current exhibit has suffered some wear and tear, or doesn’t adequately reflect your company’s updated image and branding. If you’re thinking that it’s time to invest in new signage to put your company’s best face forward, now is a great time to do it. The options for exhibits and displays are better than ever and can be tailored to the specific needs of your business. From electronic digital screens, to pull-up banners, to vinyl posters – the production quality of these various options is high and the results are bold, eye-catching displays.  A knowledgeable exhibit design consultant can be a great resource for helpful ideas regarding this.

When planning for your company’s participation in an exhibit conference there are some key tips to keep in mind – in addition to optimal signage – to help insure that your brand makes an impact and you realize a return on investment.

Tip #1 – Know Your Objectives – Be sure to have a clear idea of your company’s goals; a quota of sales leads? Brand awareness? Promoting a new product?

Tip #2 – Choose the Right Conference – There are many types of conferences but that doesn’t mean the conference you participate in is the right one for your company. Do research on the number of estimated attendees and what portion of that is your target audience.

Tip #3 – Stick to a Budget – Consider all known and peripheral costs when putting together a budget to avoid surprises at the close of the event.  Typical budget items include venue and equipment hire, exhibitor registration, signage and branding, catering, and printed materials.

Tip #4 – Manage Logistics – Be prepared for any logistical challenges that may arise including late shipments, missing freight, malfunctioning audiovisual equipment, and the like. If you don’t anticipate that missteps may occur and plan for them, the result may be unexpected costs and frustration.

So plan carefully when putting together your conference calendar.  Because the last thing you want when you’ve invested in a high profile conference is an exhibit display that flops with your audience and results in a lackluster performance for your company.

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