When it comes to the web, Google is about as quintessential as butter to bread. But the connection is not just colloquial. Nothing in online advertising happens without Google’s involvement. From Adwords to search to Google+, it is all connected and how you position yourself and what methods you use across Google’s platforms matter if you want to gain online exposure.
Google IS Local
The web is a crazy, confusing, and time consuming place. Most local businesses spent years avoiding it for exactly that reason, figuring that with billons of users the likelihood of their customers finding them on the internet was slim. But, as Google itselfÂ has researched and explained, nothing could be further from the truth. Take a look at these staggering statistics:
- 4 out of 5â€”well over 80%â€”of consumers conduct LOCAL searches using Google and other search engines
- 88% of smartphone users conduct local searches from their phone and 1 in 3 of them do so right before they enter a business
- When conducting local searches, consumers want a variety of information including hours, directions, addresses, and product availability/inventory
Using Google as an Effective Local Marketing Tool
Unfortunately, connecting with local businesses via Google is not a simple one-stop-shop, easy answer to the equation. There are many aspects of the Google experience that savvy businesses need to embrace including Google+ and Google Maps, as well as classic search presence which includes optimising websites to make their information convenient for mobile users.
Luckily, recognising the enhanced need for local information and the limited time of local businesses, Google has made the process easier with the introduction of Google My Business. Combining the services of Google search, Maps, and G+, the Google My Business platform offers users a free service for streamlining their online information and managing their Google profiles.
Also available in app form for iPhone and Android users, Google My Business includes access to everything from directions and hours to promotion in one, easy-to-use system. It also optimises the information it presents across devices ensuring business owners that they will have access to key mobile users.