In the age of the internet, the ability to specifically reach out to your local customers and get them to walk in the door separates the lasting institutions from the money-pits and trends. From the local corner shop to a multi-national chain, the saying ‘all marketing is local marketing’ must fuel creative fires and dominate advertising budgets.
You need to make a constant and specific effort to reach out to members of your community. You need to build your brand in your own backyard.
Think about it: without local marketing to get them in the door, would-be customers won’t know you exist.
This infographic is just a startâ€”but a good oneâ€”at becoming an expert in local area marketing tactics from managing your digital presence to posting physicalÂ signs.
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Â Local businesses need to focus on local customers and that means considering New Media tactics like Google alongside ‘old reliable’ methods like direct mail and brochure drop-offs.
Which of these methods have you used in the past?