Next-Generation Local Marketing: The Drive-By Advert

by admin on October 2, 2014


What local area marketing strategy puts your brand and business in front of up to 70,000 customers each day? No, it’s nothing to do with the internet—it’s vehicle signage. This is a topic we’ve covered extensively on the Signwriters blog, dedicating an entire month of content to vehicle signage back in May.

Why? Because it works and there is literally no better, inexpensive, and effective way to get your name in front of your audience than with a full or partial vehicle wrap.

Vehicle Signage Statistics

A 2013 study by the Outdoor Advertising Association of America (OAAA) shows the value of wrapping company and personal vehicles in logos and supplying contact information. In the right geographic area, vehicle signs are seen by 30,000-70,000 customers daily and up to 92% of people actually read them, according to an additional survey. In fact, vehicle signage offers the lowest cost-per-impression of any advertising strategy regardless of the type of signage a business uses.

Plus, by definition, your company vehicles remain largely within your service area, guaranteeing that those who see your logo are able to patronise your business. Indeed, 30% of people from that same survey claimed to make buying decisions based on vehicle signage.

Choosing Vehicle Signs for Your Business

There are many different types of vehicle signs available which fit a variety of budgets. Small start-ups, for example, might use vehicle magnets on a door panel. The added benefit of this option is that it is completely removable. Both full and partial vehicle wraps provide a larger, more impactful effect that viewers are likely to remember when they need your services.

Unlike other paid advertisements from newspaper ads to internet banners, vehicle signage does not ‘shut off’. Businesses make a one-time investment that is out there 24/7/365.

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